Complete guide: What is webflow and how does it work?

What is Webflow and for whom is it suitable

Webflow is an incredible tool that allows you to create beautiful, functional, accessible, and fully responsive websites without having to write a line of code. Imagine being able to create your site as if you were assembling a puzzle, dragging and dropping pieces in the right place. It's perfect for both designers and developers who want more control over their projects. However, it is highly recommended that you have a good knowledge of HTML and CSS to understand how the structure of a website project is made. Otherwise, your site will end up losing a lot of performance and optimization, resulting in a site that few people will be able to find, and consequently less sales for your business.

The main features of Webflow

Designer panel

With Webflow, you can draw your site directly on the screen. It's like playing with building blocks, where you choose exactly where each piece will be placed. This makes life much easier for those who want a site with an impeccable look.

Super easy content manager

Webflow's content management system (CMS) is highly flexible, allowing you to easily create and manage dynamic content. Ideal for registering blog articles, customer testimonials, company brands, portfolio items and catalogs, and much more.

Interactions and Animations

In Webflow, you can add movements and effects to your site that make everything more interesting, attracting more attention from your audience. Think of buttons that change color when you hover your mouse over them or images that move as you scroll down the page. These interactions make the user experience more fun and engaging. But be careful not to overdo it!

Responsiveness and mobile design

Nowadays, many people access the internet on their cell phones and this number is increasing more and more, both in Brazil and around the world. Webflow helps you ensure that your site looks beautiful and functional on any device, be it a computer, tablet or smartphone. You can adjust the design for each screen type directly on the platform. Having a website that is easy to navigate on the cell phone will ensure that your customer finds what they need to buy from your company and returns to your site more often.

There is e-commerce, but it still doesn't serve Brazilians

Although Webflow offers an e-commerce solution, it's still not the best option in Brazil, because it doesn't easily integrate with the most used payment methods here. So, if you want to sell products online, you may need another solution to make your sales. Contact RMD that we will help you with that choice.

Advantages and Disadvantages Compared to Other Platforms


  • Total Design Control: You have complete freedom to create the look of your site the way you imagine, without limitations.
  • Integrated SEO: Webflow has tools that help your site appear better in Google searches, which is great for attracting visitors.
  • Performance: Websites made on Webflow are fast and are always online, with no loading problems.
  • Export the code: The site created on Webflow can be exported easily, with a clean and organized code. However, doing so loses access to the project management CMS and other features that only Webflow has. We always advise you to keep the project within Webflow, out of your concern with the security, performance and optimization of the projects.


  • Learning Curve: It might be a bit difficult to use at first if you've never worked with website creation before.
  • Cost: It can be more expensive than other platforms, especially if you choose more advanced plans.
  • Not in the email included: Many clients tell me that when hiring a lodging with a company in Brazil, email is already included. Well, in Webflow they don't have that option. However, Webflow is a company with many years in the market, and that has a strong commitment to security, data privacy, and optimization of its clients' projects. Then, you will be sure to be hiring a quality service for your company's website, which is the main showcase and gateway for your clients on the internet.

Examples of Famous Sites Made with Webflow

  • Latex: A human resources software company that uses Webflow for its corporate website.
  • HelloSign: Electronic signature service that created a beautiful and functional website with Webflow.
  • Ueno: A creative agency that uses Webflow to showcase its impressive portfolio.

Concluding what Webflow is about

Webflow is a fantastic tool for those who want to create professional and responsive websites without needing to know how to program. With its advanced features and intuitive interface, you can turn your ideas into reality quickly and efficiently. In addition to being a complete platform, Webflow is a serious company committed to its clients. You will have a website that will serve you and your business very efficiently.

Do you want to start a project using Webflow?

Enter contact RMD Studio to learn how we can help with your project.