We've created the new Superlogica's homepage. More modern and interactive.
About
Over fifteen years, Instagram evolved from a place to share photos into one of the world’s most influential cultural platforms—a home for creators, communities, businesses, and everyday interactions. During that time, the way people create changed. The way people communicate changed. And Instagram changed to meet the expanding needs of its growing community.
Yet one thing remained largely untouched: the wordmark.
Challenge
Over fifteen years, Instagram evolved from a place to share photos into one of the world’s most influential cultural platforms—a home for creators, communities, businesses, and everyday interactions. During that time, the way people create changed. The way people communicate changed. And Instagram changed to meet the expanding needs of its growing community.
Yet one thing remained largely untouched: the wordmark.
As Instagram’s broader brand ecosystem evolved, a new tension emerged. The Instagram glyph became ubiquitous. While the wordmark, despite its immense equity, remained constrained.
Solution
Over fifteen years, Instagram evolved from a place to share photos into one of the world’s most influential cultural platforms—a home for creators, communities, businesses, and everyday interactions. During that time, the way people create changed. The way people communicate changed. And Instagram changed to meet the expanding needs of its growing community.
Yet one thing remained largely untouched: the wordmark.
As Instagram’s broader brand ecosystem evolved, a new tension emerged. The Instagram glyph became ubiquitous. While the wordmark, despite its immense equity, remained constrained.
Our collaboration with Superlógica influenced the following results
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Pages created
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Years of partnership
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